Manage adwords and other paid channels
Set targets and build strategies to help achieve them
Create and test ad copy for operational efficiency
Create and optimise landing pages to increase signups
Develop and implement campaigns to better lead quality and beat the competition
Perform data analysis around web traffic and other key metrics
Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Communicate with team members on campaign developments, timelines, and results

Minimum 2 years of experience in Digital Marketing or a similar position preferred
Relevant Bachelor's degree preferred
Proven experience building campaign strategies from scratch
Experience on working with IT/ Tech companies preferred
Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

Digital Marketing Strategist

Key skills