Strong experience with HubSpot, especially: lead management, campaign management, and analysis of digital marketing metrics.
Solid background and ability to identify, structure, drive, and optimize needs and initiatives in contexts such as growth, paid media, SEO, and CRM in an integrated way.
Develop and execute the SEO and AEO strategy for Topaz's website and other digital assets, aiming to improve organic ranking and visibility for searches relevant to Topaz.
Work together with Product Marketing to plan monthly content and ensure that produced materials are optimized for search engines and LLMs, reinforcing Topaz's authority.
Lead monthly marketing planning, involving multichannel campaigns, content production, corporate initiatives, and lead generation activities.
Plan, implement, and optimize paid media campaigns.
Optimize profiles in directories, maps, and other platforms to increase regional visibility.
Monitor performance, conduct A/B tests, and segment creatives to better pursue ROI, CTR, and CPQL (cost per qualified lead).
Serve as guardian of agency relationships and performance (SEO, AEO and GEO, Paid Media, Inbound, CRO, Performance), ensuring alignment with Topaz's objectives.
Produce monthly reports and present actionable insights on the performance of digital strategies, contributing to continuous optimization and data-driven decision making.

Minimum 5 years of proven experience in Digital Marketing, with a strong focus on paid media.
Previous experience in technology companies is essential.
Experience managing campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. Proficiency with Google Analytics and Looker Studio.
Excellent verbal and written communication skills.
Practical application of SEO strategies for organic positioning.
Project management: organized with strong attention to detail.
Bachelor's degree or equivalent required.

Holistic Well-being: Your well-being is fundamental. We take care of you and your loved ones with comprehensive health plans, because a healthy team is a team that transforms.
Development and Growth: Your career doesn't stop. At Topaz, #Evolution is constant. Through training programs and daily challenges, we give you the tools so your potential has no limits.
Flexibility and Balance: We believe in balance. Enjoy the flexibility you need to give your best with our hybrid work model and a day off on your birthday to celebrate as you deserve.

Digital Marketing Analyst

Key skills