Strategically develop and manage a content calendar utilizing AI tools and/or content creator sub-contractors or agencies for optimized scheduling and publication.
Craft, review and ‘slice’ the SEO-optimized and well-structured content across various formats, including articles, blogs, and social media updates.
Continuously explore and integrate new AI tools to enhance content quality and user engagement.
Employ advanced SEO techniques for keyword research to tailor content specific to the health and nutrition sectors.
Oversee all backend aspects of the platform including content categorization, tags, permissions, and imagery.
Liaise with technical support to implement new features or address issues, ensuring seamless platform functionality.
Establish and maintain robust relationships with content creators, industry experts, and influencers to facilitate collaborative content creation and guest posts.
Execute targeted social media outreach to curate transformative stories and foster active community engagement.
Track, analyze, and report performance metrics for all content and social media activities using sophisticated analytics tools.
Adapt and refine content strategies based on data-driven insights to maximize engagement and reach.

Proven expertise in content creation and management with a solid understanding of SEO principles.
Proficient in using AI tools for content development, research, and social media management.
Exceptional communication skills for effective outreach and relationship management.
Strong organizational and project management abilities to handle multiple concurrent projects.
Comprehensive understanding and industry knowledge of the health and wellness and weight-loss niches.

The opportunity to be part of a dynamic team dedicated to making a significant impact in the health and wellness industry.
A creative and innovative work environment where your contributions are valued and encouraged.

Social Media Manager

Key skills