Sales and Marketing Specialist

Role Overview

• Develop and implement comprehensive sales and marketing strategies to drive traffic, increase conversions, and maximize revenue for the print-on-demand store.
• Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to ensure a high return on investment.
• Create, execute, and monitor email marketing campaigns, including newsletters, promotional offers, and product announcements.
• Oversee social media accounts, developing content strategies that engage followers, build brand awareness, and drive sales.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Optimize the Shopify store for SEO, ensuring all product listings, blog posts, and web pages rank highly on search engines.
• Develop and manage in-store promotions, including discounts, referral programs, and affiliate programs to attract and retain customers.
• Collaborate with the design team to create visually appealing marketing materials, including banners, ads, and social media posts.
• Develop and manage influencer marketing campaigns, including liaising with influencer agencies, identifying key influencers, and coordinating product promotions.
• Analyze sales data and marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed.
• Develop partnerships and collaborations with influencers, bloggers, and other relevant entities to expand brand reach.
• Handle customer relationship management, ensuring excellent customer service and promptly addressing any issues or inquiries.
• Monitor and report on industry trends and advancements, recommending new tools and strategies to stay ahead of the competition.

Requirements

• Proven experience as a Sales and Marketing Specialist, preferably in the e-commerce or print-on-demand industry.
• Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with marketing tools and platforms such as Google Analytics, Google Ads,
• Facebook Ads Manager, Mailchimp, Hootsuite, and similar.
• Experience with Shopify and its marketing integrations, apps, and tools.
• Experience in developing and managing in-store promotions, such as discounts, referral programs, and affiliate programs.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience in influencer marketing, including liaising with influencer agencies and coordinating product promotions.
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns and solutions.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Knowledge of design principles and experience working with graphic designers to create marketing materials.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in influencer marketing and managing affiliate programs.
• Familiarity with additional e-commerce platforms and tools.
• Knowledge of HTML/CSS for minor website updates and optimizations.
• Certification in Google Analytics, Google Ads, or other relevant marketing certifications.
• Experience with software and tools specific to sales and marketing, such as HubSpot, Klaviyo, SEMrush, Ahrefs, and Canva.

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.