play a pivotal part in understanding and championing user needs
shape product design vision and strategy
create high-quality, user-centric experiences
evolve brand identities and design systems
lead design for one of our startups at a time
work hands-on, side-by-side with our startup CEOs during the first 6–9 months of a company’s life
help the founder/CEO build their full-time team and secure their first round of outside funding
work on 1–2 startups per year
refine playbooks, tools, and internal processes
conduct and analyze user interviews, surveys, and usability studies
identify pain points and opportunities for improvement
articulate user needs for product and design decisions
define and communicate the product design vision and architecture
create intuitive, user-centric, and technically implementable flows and interfaces
design and develop wireframes, mockups, and interactive prototypes
establish the company’s initial brand identity
design visually cohesive and compelling user interfaces
build and maintain style guides, design systems, and UI libraries
help determine the ideal profile for design hire
participate in the sourcing and recruiting process
stay current with design trends, tools, and technologies

7+ years of experience in dynamic, intensive environments focused on product design and delivering quality user experiences, with a meaningful portion of this experience focused on B2B SaaS and/or AI-infused products.
Proven ability to design and improve products using genuine user feedback and data insights. Strong experience engaging with real users to achieve measurable product success.
Portfolio Required: Be prepared to showcase examples of visual design craft, complex systems thinking, and user-centric approaches to launching and iterating products that users love.
Demonstrated 0–1 experience in building new products, even within larger organizations.
Passion for startups and entrepreneurial environments.

Principal Product Designer

Key skills