Strategize, execute, and manage a variety of clients’ Facebook/Instagram (and other channels) advertising campaigns, from strategy visualization to ad creative development to data analysis and optimization.
Continuously measure and optimize campaign performance while also establishing benchmarks, discovering unique opportunities for growth, and making recommendations to the client that will improve overall performance quickly.
Do “whatever it takes” to get client results above 2x ROAS consistently across all advertising channels.
Split-test creative, targeting, landing pages, and general advertising strategies while optimizing for growth of spend, ROAS, AOV, CAC, and retention.
Prepare reports and present results to clients and management, both via real-time data dashboards and during our bi-weekly client meetings.

Experience working remotely successfully
Spent at least $1M in profitable Facebook/Instagram digital advertising
Experience scaling brands’ advertising efforts from $0/day to $10k+/day
Up-to-date and actively following the latest advertising and media trends
2+ years of Facebook/Instagram advertising experience (Facebook Blueprint Certified Preferred)
Optimal working knowledge of Google Analytics for eCommerce brands
Strong sense of good design, branding, and creative with the ability to make strong suggestions to improve our own and clients’ brands on these fronts
Ability to strategize, communicate strategies, create, and distribute converting ad creatives; this includes writing ad video scripts and being able to visually communicate your vision to our creative partners.
Experience working on DTC brands

Facebook Ads Manager

Key skills