Strategize, execute, manage, and optimize a portfolio of paid social ad accounts.
Develop marketing strategies relating to paid social, creating clear plans to achieve client business goals and proactively identify new opportunities/solutions that align with a client’s goals.
Possesses comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
Communicate strategy, performance, and campaign recommendations externally and internally.
Brings prior experience in client communication, adept in engaging with clients through email or phone, and has participated in presentations.
Display a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
Collaborate with team members to design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
Operates as an experienced versatile team member, providing support in both strategy and execution, with a keen awareness of when to take ownership of a task and when to delegate effectively.
Mentors junior team members via training and delegation.
Takes proactive steps to stay informed about industry developments.
Have the ability to self-conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
Be an exemplary model of JUICE values!
Requirements
3+ years of paid social (Meta/TikTok is a plus) advertising experience, building high-converting ad copy and campaign strategies to drive quantifiable results.
3+ years of agency experience preferred
Strong understanding of advertising and marketing principles, particularly for online audiences.
Expertise in conceiving, testing, and optimizing ad copy.