Paid Social Specialist

Role Overview

• Strategize, execute, manage, and optimize a portfolio of paid social ad accounts.
• Develop marketing strategies relating to paid social, creating clear plans to achieve client business goals and proactively identify new opportunities/solutions that align with a client’s goals.
• Possesses comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
• Communicate strategy, performance, and campaign recommendations externally and internally.
• Brings prior experience in client communication, adept in engaging with clients through email or phone, and has participated in presentations.
• Display a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
• Collaborate with team members to design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
• Operates as an experienced versatile team member, providing support in both strategy and execution, with a keen awareness of when to take ownership of a task and when to delegate effectively.
• Mentors junior team members via training and delegation.
• Takes proactive steps to stay informed about industry developments.
• Have the ability to self-conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
• Be an exemplary model of JUICE values!

Requirements

• 3+ years of paid social (Meta/TikTok is a plus) advertising experience, building high-converting ad copy and campaign strategies to drive quantifiable results.
• 3+ years of agency experience preferred
• Strong understanding of advertising and marketing principles, particularly for online audiences.
• Expertise in conceiving, testing, and optimizing ad copy.
• Strong written and verbal communication skills.
• Proven ability to be proactive.
• Ability to think critically.
• A passion for growing businesses.

Benefits

• Competitive salary based on experience level
• Awesome, energetic work environment
• Annual offsite
• Lunch & Learns
• Matching 401k plan
• Health benefits
• Unlimited PTO
• Fully Remote Work