Own the full lifecycle of paid social campaigns across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn
Manage daily campaign operations, including budget allocation, bid strategy, pacing, and performance monitoring
Scale high-performing campaigns while maintaining or improving key efficiency metrics (CPA, ROAS)
Design and execute structured A/B tests across creatives, audiences, placements, and bidding strategies
Develop and optimize audience strategies, including prospecting, retargeting, and lookalike modeling
Partner with creative teams to iterate on high-performing ad concepts and performance-driven creative strategies
Analyze campaign performance data to identify trends, insights, and optimization opportunities
Ensure accurate tracking and measurement (pixels, events, UTMs) and troubleshoot discrepancies
Build and maintain dashboards and reporting frameworks to monitor performance and inform decision-making
Stay current on platform updates, algorithm changes, and emerging trends in paid social and digital marketing

2–5 years of hands-on experience managing paid social campaigns with a strong performance marketing focus
Deep experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, LinkedIn Ads, etc.)
Proven track record of scaling campaigns while achieving efficiency targets (CPA, ROAS)
Experience managing large budgets and high campaign volume in a fast-paced environment
Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets
Experience with tracking and analytics tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)
High attention to detail with the ability to manage multiple campaigns simultaneously

Paid Social Manager

Key skills