Social Media & Digital Marketing Specialist, Part-time

Role Overview

• Social Media Management: Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging.
• Marketing and Branding Strategy: Develop and execute effective marketing and branding plans in line with company objectives.
• Content Creation: Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite.
• Email Marketing: Manage and optimize email marketing campaigns using ConvertKit, Constant Contact or MailChimp to increase engagement and conversions.
• Performance Tracking: Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts.
• Market Research: Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making.
• Cross-Functional Collaboration: Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy.
• Brand Consistency: Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity.
• Webinars & Guides: Assist with webinar creation, support, and post-webinar content such as workbooks and handouts.
• Strategic Growth: Help expand the company’s coaching business by driving sales, improving client engagement, and increasing overall revenue through innovative marketing strategies.

Requirements

• Proficiency in graphic design software (e.g., Canva, Adobe Suite) and Microsoft Office (Word, PowerPoint).
• Proven experience with email marketing.
• Expertise in digital marketing, including SEO strategies tailored to mental health practices.
• Skilled in graphic design and proficient with Canva.
• Ability to create digital content for workbooks, guides, and webinar materials.
• A strategic thinker who understands how to improve ROI and drive business growth.
• Experience in social media management and engagement.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Excellent communication and project management skills.

Benefits

• Contract Roles: Please note that these are contract positions, and engagement will be governed by the terms and conditions set forth in the contract agreement.