Plan and deploy integrated B2C marketing campaigns to drive consumer awareness, consideration, and purchase of our printer portfolio in line with the business strategy
Develop compelling seasonal and promotional campaigns (e.g. Back-to-School) to stimulate demand and support sales targets
Create catchy campaign assets with local agencies to stand out from the competition
Coordinate digital marketing activities across paid media, social media, and online channels to generate traffic and conversions with the local country teams
Collaborate with product and channel teams to deliver effective co-marketing initiatives and in-store/online activations that improve product visibility and sell-out
Bring new printers to market with strategic launch plans and consumer-focused messaging
Support product positioning and messaging tailored to consumer needs and market trends
Track and analyze campaign performance, using insights to optimize marketing investments and maximize return on marketing spending

Bachelor’s degree in Marketing, Business, or related field
Minimum 3 years of experience in B2C marketing, preferably in consumer electronics or technology products
Proven experience developing and executing integrated marketing campaigns and digital marketing initiatives
Experience working with retail or e-commerce channels is preferred
Excellent communication skills, both written and verbal
Excellent project management and cross-functional collaboration skills in a multicultural environment
Fluent in Business English
Ability to analyze campaign results and leverage insights to optimize future initiatives

Marketing Specialist, B2C

Key skills