Senior Salesforce Marketing Cloud Architect

Role Overview

• Translate business and marketing requirements into technical design that considers the entire customer experience, including making best practice recommendations for optimal technical performance and raising gaps if they exist
• Incorporate multi-platform and/or multi-channel requirements in architectural designs
• Interpret complex requirements and develop data-driven solutions
• Participate in key sessions with clients, such as requirements gathering, demos, trainings, etc.
• Clearly and articulately document technical solutions, including data design documents and user-facing maintenance instructions
• Identify and document opportunities for optimization in existing Marketing Cloud environments
• Complete initial setup of Marketing Cloud instances, including establishing business units, SAP, sender profiles, send classifications, users and roles, etc.
• Establish Marketing Cloud data and contact schema, including designing business unit data flow structure and hierarchy
• Develop multi-channel journeys, complex automations, personalized emails, and dynamic CloudPages
• Utilize Automation Studio to develop data-driven processes such as custom data manipulation via SQL, automated FTP import/exports, audience selection and filtering, and more
• Utilize Journey Builder to develop complex omni-channel communication flows
• Develop custom CloudPage solutions, including forms, preference centers, landing pages, and more
• Use Content Builder to build and deploy emails using content blocks
• Use AMPscript to develop complex dynamic personalization in emails and CloudPages
• Participate in implementations of advanced Marketing Cloud studios, such as Interaction Studio and Datorama

Requirements

• 3+ years' experience with Salesforce Marketing Cloud
• Bachelor’s degree or equivalent practical experience
• Must possess Marketing Cloud Consultant and/or Marketing Cloud Developer certifications
• Demonstrated proficiencies within environment applications, particularly with Automation Studio, Journey Builder, and Email Studio
• Experience in Mobile Studio, Interaction Studio, Datorama, and/or Audience Studio (DMP) a plus
• Working knowledge of Sales Cloud, Service Cloud, and/or other core Salesforce products
• Proficiency in AMPscript, SQL, and Server-Side Javascript
• Experience in Web programming (e.g. JavaScript, HTML, CSS, XML)
• Advanced knowledge of SOAP and REST APIs
• Experience with Marketing Cloud Connect, experience in other technical integrations a plus (i.e. Heroku, MuleSoft, Customer 360, etc)
• Experience with web personalization a plus
• Experience working with data lakes and warehouses such as AWS
• Experience working in an agile development framework
• Familiarity with JIRA, Confluence, or other Team Collaboration software
• Detail-oriented individual with the ability to quickly ramp up on new projects
• Demonstrated ability of using analytical and problem-solving skills in a fast-paced environment
• Strong presentation skills, oral and written communication skills, and interpersonal skills
• Ability to work independently as well as balance and prioritize numerous tasks within a collaborative team environment

Tech Stack

• AWS
• Cloud
• Heroku
• JavaScript
• SOAP
• SQL

Benefits

• Flexible work arrangements
• Professional development opportunities