Own and optimize messaging across SMS, WhatsApp, email and in-product notifications to ensure each channel feels personal.
Set up and manage lifecycle campaigns, including the copy, visuals, localization and target audiences.
Analyze existing communications, conduct A/B tests, spot bugs, and continuously improve active campaigns to ensure their best performance.
Partner with product, revenue, and marketing teams to align lifecycle communications with business goals.
Map out journeys that make sense
move customers naturally from their first purchase to renewal with well-timed nudges and relevant messaging.

2+ years in lifecycle or email marketing
particularly with email, SMS, and bonus points for WhatsApp, content cards.
Proven ability to manage multiple projects at once and making swift, data-backed decisions
Experience with CRM and automation platforms such as Braze, Iterable, HubSpot and similar
High sense of ownership and accountability, capable of driving projects from concept to completion
Strong English copywriting skills, experience with sales copywriting
Data guides your strategies but you always keep the customer experience front and center in your mind
Highly organized with a keen eye for detail

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Scribd, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success
🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas, Vilnius, or Indonesia, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, and regular health checks. Join sports, arts, and hobby clubs or simply enjoy the balance of a lifestyle that prioritizes wellness.
🎉 Work hard
party hard: Recognize hard work with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Lifecycle Marketing Specialist

Key skills