Vice President of Marketing

Role Overview

• Define and lead the global marketing strategy, aligned with company goals.
• Translate business objectives into actionable campaigns and content.
• Coordinate go-to-market planning in partnership with Product Management and Sales Enablement.
• Act as a marketing representative in executive discussions and planning meetings.
• Manage brand architecture and messaging hierarchy across all channels.
• Ensure brand consistency across digital, print, trade shows, and customer touchpoints.
• Oversee digital marketing strategy, including website, SEO, email, and paid media.
• Guide development of content strategy — including product collateral, case studies, and videos.
• Manage Sales Enablement as a global function: training, tools, onboarding, and feedback loops.
• Ensure close collaboration with Regional Sales Managers for local execution.

Requirements

• 10+ years of experience in B2B marketing, with exposure to sales and GTM strategy.
• Proven ability to lead marketing in a lean, fast-paced environment.
• Hands-on experience with content creation, branding, and sales enablement.
• Industry experience in food retail, CPG, fixtures, or related sectors is highly preferred.