Digital and Social Media Marketing Manager

Role Overview

• Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
• Developing a strong understanding of client goals and objectives, target audiences, and business drivers
• Translating market research, performance data, and industry trends/best practices into meaningful insights and strategic recommendations for B2B/B2C lead generation, demand generation, and brand-building digital marketing programs
• Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency
• Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
• Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, copywriters etc.) for more complex projects
• Collaborating effectively with marketing, public relations, and creative services colleagues
• Measuring and analyzing campaign performance and leveraging insights for campaign optimization
• Managing projects from inception through execution, mapping steps, aligning resources, and elevating roadblocks as necessary to ensure on-strategy, on-time, on-budget delivery
• Confidently presenting digital marketing plans and progress updates to clients
• Lending digital marketing expertise and creative ideas to new business brainstorms and pitch planning
• Mentoring early-career digital marketing teammates
• Provide strategic counsel and technical guidance to colleagues and clients.

Requirements

• Bachelor’s Degree in Marketing, Communications or related field
• 5-7 years of previous work experience in digital and social media marketing
• 3+ years of experience in marketing for healthcare businesses (medtech, biotech, or digital health, agency experience preferred)
• Mastery of digital marketing strategy and content creation best practices and passion for exploring evolving trends and opportunities to support client objectives
• Familiarity with execution of paid digital campaigns (including paid search, paid social, digital display, and native advertising), search engine optimization, email campaigns, and influencer engagement programs
• Familiarity with the business applications of a wide variety of social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok and more
• Strong short-form copywriting skills, with ability to flex style to reflect the client’s brand voice and meet the needs of a variety of audiences (investors, physicians, patients, general public etc.)
• An eye for great design, understanding of basic design principles, and ability to effectively work with creative partners
• Excellent problem-solving skills and attention to detail
• Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices
• Record of success effectively managing time, budget trackers, and project work plans to ensure deadlines are met
• Ability to clearly communicate ideas and project updates to colleagues and clients
• Demonstrated success managing B2B and/or B2C digital and social media
• Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
• Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
• Flexibility, self-motivation and record of success working in deadline-driven environment
• Proficiency in Microsoft Office applications

Benefits

• flexibility
• benefits
• development opportunities