Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
Build and manage a high-performing team of SEM/PPC managers
Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances
Apply tactics to stay competitive in crowded markets while maintaining platform integrity
Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
Educate and upskill internal teams on the latest SEM trends and best practices

5+ years of Paid Search experience, with at least 2 years in a leadership role
Mandatory experience in iGaming sector
Proven success managing global campaigns across multiple geographies and platforms
Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
Expertise in campaign structure, automation, tracking, attribution, and performance reporting
Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
Excellent communication, leadership, and decision-making skills
Fluent in English; additional languages are a plus

Head of SEM, PPC

Key skills