Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
Conduct keyword research and audience targeting to support campaign strategy
Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
Analyze data using GA4 and provide actionable insights and regular reports
Collaborate with the creative team to align ad copy and creatives with campaign goals
Manage product feeds for Google Merchant Center and Facebook Catalog
Stay up to date with platform changes and digital advertising best practices

2+ years of experience in media buying or digital performance marketing
Proven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)
Strong understanding of Google Analytics (GA4), conversion tracking, and reporting
Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tags
Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
Ability to work independently, manage budgets, and optimize toward performance goals
Excellent communication, problem-solving, and analytical skills
Experience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)

Meta & Google Ads Specialist, Part-time

Key skills