Senior Marketing Specialist

Role Overview

About the Job:

The Senior Marketing Executive will play a key role in developing and executing marketing strategies that strengthen our brand, drive business growth, and support client success. Working closely with internal teams and external partners, this role will be responsible for planning and managing multi-channel campaigns, creating impactful content, and optimizing digital marketing initiatives. The ideal candidate will bring a mix of creativity and analytical thinking, ensuring marketing activities not only enhance brand visibility but also deliver measurable results.

Key Duties & Responsibilities:

Strategy & Planning

• Develop and implement marketing plans aligned with company objectives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Contribute to the annual marketing budget and monitor spending.

Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, offline, events).
• Track and measure campaign performance, providing insights and recommendations.
• Collaborate with internal and external stakeholders (agencies, designers, content creators).

Content & Branding

• Ensure brand consistency across all channels and materials.
• Oversee the creation of marketing collateral, website content, and promotional material.
• Develop engaging content to support campaigns, thought leadership, and employer branding initiatives.

Digital Marketing

• Manage SEO, SEM, social media, and email marketing initiatives.
• Analyze website traffic and digital campaigns to maximize ROI.
• Stay updated on emerging digital marketing tools and trends.

Events & Partnerships

• Organize and manage events, exhibitions, sponsorships, and partnerships.
• Represent the company at industry events to enhance brand visibility.

External Marketing (Accounts Growth)

• Collaborate with the commercial team to design tailored marketing strategies for client accounts.
• Develop and execute campaigns that boost engagement, visibility, and sales volumes.
• Create customized marketing activations and seasonal campaigns to support client objectives.
• Monitor campaign performance and provide recommendations for continuous improvement.
• Act as a marketing consultant for accounts, ensuring alignment between client needs and company solutions.

Requirements

Required Skills & Abilities:

• Strong knowledge of digital marketing tools, analytics, and campaign management.
• Excellent communication, presentation, and copywriting skills.
• Creative thinker with strong project management and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms is a plus.

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3–5+ years of proven experience in marketing, preferably within a similar industry.

Benefits

• Comprehensive Wellbeing: Enjoy peace of mind with our** private medical insurance and life cover.**
• Work-Life Balance: Achieve optimal well-being with our hybrid work environment, generous maternity and paternity benefits, and regular team-building events.
• Continuous Development: Expand your horizons through our commitment to learning and development opportunities.