Senior Vice President, Paid Media

Role Overview

• Lead the development of integrated media strategies to support full-funnel client objectives across brand storytelling, lead generation, and performance marketing
• Serve as a visionary thought leader, contributing unique POVs on the evolving digital and social media landscape, platform innovation, and the convergence of earned, owned, and paid
• Identify and advise on emerging AI implications, automation tools, and future-forward opportunities to enhance paid media programs
• Shape and implement testing frameworks to uncover white space opportunities, guide investment decisions, and build media plans grounded in insights and innovation
• Serve as a senior media advisor in new business pitches and client growth opportunities
• Lead and inspire the New York-based paid media team, developing talent equipped for the next evolution of paid
• Mentor, coach, and grow junior and mid-level talent with a hands-on leadership approach
• Cultivate a high-performing, collaborative team culture that prizes curiosity, creativity, accountability, and fun
• Oversee team resourcing, staffing, workflow, and hiring, ensuring balance and long-term capability growth
• Actively partner with cross-functional teams in analytics, strategy, influencer, creative, and earned media to deliver cohesive, data-informed campaigns
• Participate in the Global Paid Media Center of Excellence (COE) and collaborate with other regional leaders to evolve Zeno’s media practice at a network level
• Champion integration of media intelligence into client narratives, ensuring media insights are central to overall communications strategy
• Own the scoping, pricing, and delivery oversight of all paid media scopes within the New York office
• Oversee campaign pacing, optimization, performance tracking, and data interpretation, ensuring programs deliver business impact
• Manage forecasting, budgeting, and operational planning for the paid media discipline

Requirements

• 12+ years of experience in paid media, with deep focus in paid social, programmatic, and SEM
• 5+ years of experience leading and growing high-performing teams
• Proven experience in platform tools including Meta, Google Ads, TikTok, and LinkedIn (Pinterest, Snapchat and all others are a plus)
• History working in Prisma strongly preferred
• Knowledge of research tools like Resonate
• Collaborative mindset with proven success in integrated agency environments; experience working closely with other subject matter experts, especially social strategy & analytics teams (Comms/PR team interaction a plus)
• Strong understand of performance metrics, media optimizations and ability to spot trends while translating to non-media fluent audiences
• History of success in high-stakes client counsel and tough Q&A conversations
• Strong attention to detail and project management capabilities; ability to thrive and perform in a fast-paced climate
• Bonus if you have experience in SEO and using SEO tools
• Experience with healthcare, consumer, or eCommerce clients is a plus
• Prior POVs or published thought leadership on the future of digital/paid media
• Experience shaping media offerings with AI tools or automation frameworks

Benefits

• Variety of medical, dental and vision insurance with prescription plans
• Short and long-term disability
• Paid subscription to Headspace
• Access to mental health providers and other services through employee assistance program
• Generous vacation, paid holidays and self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance to fund activities in personal life that bring joy and keep healthy