Plan and create strategic editorial calendars aligned with each agency client's objectives;
Write persuasive captions with strong skills in light-touch copywriting, storytelling, and psychological triggers;
Create creative briefs for the design and video teams, advising on the ideal format for each piece of content;
Analyze client profiles, identify opportunities for improvement, and adjust brand voice and tone;
Develop content outlines for Reels, carousels, campaigns, content series, and tactical posts;
Monitor content performance metrics (reach, engagement, saves, conversions) and recommend adjustments;
Maintain a content-funnel perspective: authority, connection, social proof, and conversion.

Experience as a Social Media professional, Copywriter, or Content Strategist in agencies;
Excellent writing skills and strong command of standard grammar and digital language;
Knowledge of copywriting, customer journey mapping, and performance marketing;
Well-organized and able to manage schedules, multiple clients, and overlapping deadlines;
Familiarity with tools such as Google Drive, Trello/ClickUp, Instagram, TikTok, Facebook, and WhatsApp Web;
Aesthetic sensibility to align content and visuals with the design team.

Strategic Social Media – Content Creation, Conversion

About this role