Create and evolve data-driven CRM strategies across the entire customer journey: acquisition, engagement, retention, and reactivation.
Develop and maintain automated, personalized communication workflows.
Prepare briefs for content creation and validation with a performance focus.
Implement campaigns in CRM platforms, coordinating technical implementation with developers.
Design and run A/B tests and experiments focused on continuous optimization.
Analyze KPIs, produce reports, and present insights with actionable recommendations for improvement.
Prioritize requests, manage the backlog, and engage with diverse stakeholders.
Collaborate with multidisciplinary teams (developers, PMs, BAs) to advance initiatives.
Ensure flawless execution of seasonal campaigns and ad-hoc communications.

Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
Previous experience with CRM and multichannel campaigns (email, push, SMS, WhatsApp).
Strong analytical skills and data fluency for informed decision-making.
Advanced knowledge of digital marketing and conversion rate optimization (CRO) strategies.
Experience with A/B testing and statistical analysis of results.
Ability to manage multiple tasks independently.
Excellent interpersonal and written communication skills.
Proactive mindset, critical thinker, and continuous improvement orientation.

CRM Analyst

Key skills