Lead the development and execution of multi-channel media strategies for a range of clients, understanding and meeting each client’s unique tonality, approach, media comfortability and more.
This role will be in the trenches with media and expected to deliver results across the board, securing media coverage while also helping strengthen media savviness of account teams and clients.
Independently host media onsite for events, effectively managing media and counseling spokespeople, supervising media interviews, coordinating with off-site support team and more.
It is expected that this person will bring a strong roster of top-tier and cross-category media contacts to Zeno and have the ability to build new relationships where needed.
Build a positive reputation with colleagues across the agency on earned media best practices, the changing landscape and POVs for navigating the news cycle.
Requirements
At least 6-8 years’ media relations experience at agency or in-house
An ability to conceptualize media-worthy stories from initial ideas and brainstorms – and the ability weigh in quickly on what is considered “mediable”
A strong understanding of PR’s impact on clients’ business and experience in protecting brand reputation
A robust portfolio of secured recent media coverage across national, local, broadcast, print, digital mediums
A proven track record of leading large-scale communications campaigns at the strategic and executional level
Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders
An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities
Media training experience for client spokespeople, from C-suite to celebrities and other brand partners
A leading-edge knowledge of how media works today – and a point of view on the future of earned media as a tool within the communicator’s toolkit
Solution-oriented, collaborative, go-getter mentality with the ability to thrive amid ambiguity
Benefits
Medical, dental and vision insurance with prescription plans
Short and long-term disability
Paid subscription to Headspace
Access to mental health providers
Generous vacation
Paid holidays
Self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
Monthly allowance for personal activities in ZenoFit program