Strategy & Operations Manager

Role Overview

• Build and maintain detailed views and analysis on the full customer funnel, to allow for daily/weekly/monthly tracking of demand drivers and quick understanding of their trajectory
• Monitor and analyze growth metrics, translating insights into actionable strategies to exceed customer acquisition targets.
• Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
• Advise partner teams to unlock new business opportunities and growth across your market.
• Manage a 6-digit promo budget, optimizing spend for maximum ROI.
• Design and execute incentive strategies, maintaining a keen analytical approach to balance growth with profitability.
• Define a promo calendar, according to the business needs and targets.
• Define each campaign’s budget, structure, objectives, success criteria.
• Develop in-depth analysis on efficiency and effectiveness of campaigns and extract actionable conclusions including optimisation opportunities.
• Analyze customer behavior and feedback to optimize the purchasing journey and maximize conversion rates.
• Drive continuous improvement of our pricing model and decision making through market, inventory and competitive analysis.
• Conduct market research to understand trends, customer needs, and competition.
• Use consumer segmentation techniques and targeted offers to engage users at the right time with the right messages to boost revenue and drive demand.
• Analyze customer feedback and behavior to improve loyalty and referral strategy.

Requirements

• Master’s degree in Engineering, Business, Economics, Data Science
• 3+ years in consulting, pricing, revenue/category management, operations, data analytics or investment banking
• Exceptional analytical skills, comfortable working with numbers and making data-driven decisions, with SQL proficiency (or ability to learn it fast)
• Problem-solving and critical thinking mindset, with a focus on actionable insights
• Strong communication skills to translate complex analyses into clear, impactful strategies
• Proficient in English and, preferably, in Dutch / French too.

Tech Stack

• SQL

Benefits

• At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes.
• Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence.
• We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant.
• We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway’s long term success.