Marketing Operations and Analytics Manager

Role Overview

• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing.
• Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
• Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context.
• Build dashboards and reports that measure marketing performance, attribution, and ROI.
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
• Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.

Requirements

• 4+ years in marketing operations, growth marketing, or demand generation roles.
• Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
• Experience integrating with CRM systems (Salesforce preferred).
• Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations.
• Familiarity with UTM tracking, attribution, and funnel reporting.
• Working knowledge of HTML/CSS and basic API/webhook logic.
• Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).
• Excellent communication and collaboration skills—especially across technical and creative functions.

Benefits

• Own your results and make a tangible impact on the business
• Work with driven, passionate people every day.