Web & Marketing Analytics Manager

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, focused on solving complicated problems through technology. The Web & Marketing Analytics Manager will support the web experience and marketing organization by translating complex digital-behavior data into actionable insights, evaluating website performance, and helping teams understand areas for improvement.

Responsibilities:

• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects
• Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance
• Design, monitor, and evaluate A/B tests and other web experiments
• Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior
• Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends
• Translate loosely defined stakeholder questions into structured analytical plans
• Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities
• Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics
• Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance
• Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership
• Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes
• Document measurement approaches, findings, and repeatable reporting processes

Requirements:

• 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field
• Advanced experience with Google Analytics or a comparable web analytics platform
• Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation
• Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis
• Demonstrated experience designing and evaluating A/B tests
• Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power
• Ability to turn ambiguous business questions into structured analytical approaches
• Experience supporting marketing, growth, ecommerce, or web experience teams
• Ability to translate raw data into concise, actionable recommendations
• Strong written, verbal, and data-storytelling skills
• Ability to independently prioritize work across multiple stakeholders and concurrent requests
• Experience with FullStory or another behavioral or session analytics platform
• Proficiency with SQL and experience querying large datasets
• Experience with Power BI, Tableau, Looker, or another business-intelligence platform
• Experience with Optimizely, LaunchDarkly, Ninetailed, or a similar experimentation platform
• Familiarity with SEO analytics, ecommerce analytics, or authenticated customer experiences
• Experience analyzing web-generated leads and sales-funnel performance
• Experience supporting technology, developer-focused, or other complex digital products