Marketing Lead

Role Overview

• Lead demand generation and digital marketing execution across North America, ensuring marketing activity directly contributes to pipeline growth and long-term brand positioning in the region.
• Collaborate closely with senior commercial stakeholders while working as part of a global marketing function to localize and execute campaigns effectively in-market.
• Contribute to and execute Two Circles’ North American B2B marketing strategy in alignment with global priorities.
• Lead the marketing execution of go-to-market plans across consultancy, technology, marketing services, and sponsorship.
• Translate strategic priorities into clear value propositions for North American decision-makers.
• Drive demand generation programs across North America with clear accountability for marketing-sourced pipeline.
• Plan and optimize integrated campaigns across SEO, paid media, LinkedIn, email, and other relevant channels.
• Align closely with regional leadership on target accounts, funnel performance, and growth priorities.
• Continuously test, learn, and improve performance across the funnel.
• Lead digital marketing planning and execution for North America.
• Direct activity across website, email, social, SEO, and paid media in partnership with global specialists.
• Manage allocated digital marketing budget and optimize ROI.
• Monitor and report on KPIs, using data to guide investment and prioritization.
• Stay ahead of digital trends, AI developments, and compliance requirements.
• Lead North American owned channels (web, LinkedIn, social) with a strong B2B focus.
• Develop thought leadership, case studies, and insight-driven content that demonstrates commercial impact.
• Support senior leaders with narratives and content that enable relationship-driven sales.
• Collaborate with global marketing teams to localize campaigns and tentpole moments.
• Define and track success metrics across demand generation and digital activity.
• Use performance data and market insight to inform prioritization and future investment.
• Deliver regular reporting on marketing contribution to pipeline and growth.
• Partner closely with the Product Marketing Manager to align messaging and go-to-market priorities.
• Ensure regional insights and performance data inform product positioning and campaign focus.

Requirements

• 5–7 years’ experience in B2B marketing, ideally within professional services, consultancy, technology, media, or adjacent sectors
• Proven experience driving demand generation with measurable pipeline impact
• Strong background in positioning, messaging, and go-to-market execution
• Hands-on experience across digital channels including paid media, SEO, email, and LinkedIn
• Commercially minded, with the ability to connect marketing activity to business outcomes
• Comfortable collaborating with senior commercial stakeholders
• Data-informed approach to decision-making and performance measurement
• Strong written and verbal communication skills
• Ability to work across multiple time zones
• Willingness to travel between New York, Vancouver, Los Angeles, Kansas City, Miami, and London