Marketing Director – AI Products

Concentrix is a global technology and services leader that powers the world’s best brands. They are seeking a Marketing Director for AI Products to lead and build a global marketing function, driving product adoption, revenue growth, and competitive positioning in the AI market.

Responsibilities:

• Partner closely with the Global Product Organisation to shape positioning, messaging and go-to-market strategy
• Translate complex AI capabilities into clear, differentiated and commercially compelling value propositions
• Influence roadmap discussions with market insight, customer feedback and competitive intelligence
• Ensure launches are commercially sharp, competitive and execution-ready across all regions
• Define and execute the global marketing strategy for iX AI products across awareness, acquisition and retention
• Identify priority segments, use cases and commercial opportunities with precision
• Build positioning that clearly differentiates iX in competitive and fast-moving AI markets
• Establish a clear point of view on trust, responsible AI, data privacy and governance as part of the iX narrative
• Develop demand generation initiatives that drive user acquisition, activation and subscription growth
• Optimise the full funnel from awareness through conversion, usage and retention
• Test, iterate and refine messaging, channels and offers based on performance data
• Track impact rigorously and tie marketing activity directly to revenue and product usage outcomes
• Act as a leader of others, setting direction, expectations and a strong bias for action
• Build and scale the right mix of skills across product marketing, growth, PLG and enablement over time
• Attract, develop and inspire high-performing talent with a builder mentality
• Create clarity and momentum in an environment where speed and prioritisation matter
• Strengthen product-led growth (PLG) motions, including activation, adoption and expansion
• Help build and scale user communities, advocacy and feedback loops that accelerate learning and growth
• Partner with Product and Engineering to improve onboarding, usage and self-serve experiences
• Develop and execute partner and ecosystem marketing strategies, including co-marketing with platforms such as Microsoft, AWS and other strategic partners
• Leverage partnerships to accelerate credibility, reach and adoption in the AI market
• Work closely with alliances and sales teams to turn ecosystem relationships into growth engines
• Lead or directly execute across product marketing, launches, digital campaigns and sales enablement
• Know when to leverage central marketing expertise such as brand, content, creative and performance
• Know when speed matters more than process and take ownership to deliver
• Balance strategic clarity with hands-on execution
• Develop clear competitive positioning, narratives and battlecards
• Ensure iX shows up with confidence and clarity against established and emerging AI players
• Drive bold messaging that reflects a challenger mindset
• Growth in product adoption and subscription revenue
• Improved activation, conversion and retention across the funnel
• Clear differentiation and leadership in trust, AI credibility and positioning
• Successful, high-impact global product launches
• Marketing contribution directly linked to revenue and usage outcomes
• Strong, effective collaboration between Product, Marketing, Sales and Partners

Requirements:

• Proven experience in a start-up or scale-up AI, SaaS or technology environment
• Strong track record driving user acquisition, adoption and subscription growth
• Deep expertise in product marketing, positioning, competitive strategy and demand generation
• Experience acting as a close commercial partner to Product teams
• Demonstrated ability to lead others, set direction and scale capability
• Comfortable operating in ambiguity and building structure, momentum and clarity from the ground up
• Commercial mindset with strong analytical capability and ownership of results
• Willingness to execute directly and operate hands-on when required
• Direct experience marketing AI or machine-learning-driven products
• Strong AI fluency, including the ability to speak credibly about trust, responsible AI, data privacy and governance
• Experience with product-led growth (PLG) motions and community-driven adoption
• Experience building or scaling partner and ecosystem marketing programmes
• Experience competing against well-funded or category-leading technology players
• Exposure to subscription, usage-based or hybrid pricing models