Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience.
Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool.
Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more.
Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers.
Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways.
Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.
Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more.
Write social posts for members of our leadership team to engage their networks around announcements and brand moments.
Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media.
Become an expert on telling the stories of our customers and employees to showcase our strong network and connections.
Provides feedback on creative concepts and ways to translate this into social-first content.

7+ years of social media strategy and execution experience in B2B, ideally in fintech
Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
Proven success building organic social programs that grow engagement and elevate brand reputation
Ability to translate technical or complex topics into approachable, audience-driven narratives
A passion for storytelling grounded in substance
Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
Analytical mindset: skilled in using data and insights to inform content and iterate quickly
Organized, detail oriented, and collaborates well cross-functionally.
Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution.

Social Media Lead

Key skills