Social Media Strategist

Role Overview

• Translate integrated campaign briefs and core creative concepts into platform-specific social executions that reinforce the overarching idea while optimizing for each channel.
• Lead the concepting, creation, and execution of organic social content when social is the primary or sole activation channel, developing channel-first ideas aligned to business and audience objectives.
• Execute social activations that align to integrated campaign concepts, ensuring consistency in messaging, tone, and visual storytelling across platforms.
• Develop and produce static and video assets optimized for platform behaviors, formats, and best practices across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest, and emerging platforms.
• Apply strong creative judgment and performance-driven thinking to ensure social content delivers engagement, positive sentiment, and downstream impact.
• Leverage AI-powered tools and modern editing platforms to efficiently produce, iterate, test, and optimize social content.
• Identify, track, and thoughtfully leverage social trends, cultural moments, and platform-native formats in ways that support campaign objectives and brand standards.
• Serve as on-camera talent when appropriate and identify or source internal Associates, Members, and customer voices to bring authenticity and credibility to social content.
• Optimize social content using working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) principles, ensuring captions, headlines, and supporting elements are structured for discoverability.
• Collaborate closely with editors, designers, videographers, content strategists, and marketing partners to bring social executions to life quickly and consistently.
• Partner with business line marketers and campaign teams to align social activation timing, sequencing, and deliverables.
• Monitor content performance and sentiment, using insights to inform optimization, iteration, and future social recommendations.
• Support test-and-learn approaches by experimenting with formats, messaging, and creative variations within established brand guardrails.
• Ensure all social content adheres to brand standards, voice, tone, and legal or compliance guidelines.
• Contribute to the ongoing evolution of social best practices, workflows, and creative standards within the Content team.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant experience
• 2 years of experience in social media content creation, digital content, or a related role required
• Proven experience creating and executing organic social content across multiple platforms, with a strong emphasis on short-form video required
• Demonstrated ability to concept, produce, and edit social content using modern tools and platforms required
• Working knowledge of SEO and GEO principles as applied to social content.
• Strong understanding of social media trends, platform behaviors, and audience engagement drivers required

Benefits

• Competitive annual salary
• Annual Bonus + Annual Merit Increase Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Free AAA Premier Membership
• Health & Wellness Program
• Health Concierge Service
• Life Insurance
• Short Term/Long Term Disability