Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
Create and manage subscription workflows for customer retention, reactivation, and churn reduction.
Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications).
Manage customer loyalty and referral programs.
Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows.
Maintain marketing calendars for promotions, product launches, and events.
Collaborate with and support our omnichannel efforts in retail and on marketplaces
Collaborate with cross-functional teams for cohesive campaign execution.
Analyze campaign performance to optimize strategy and execution.

3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line).
Experience managing large subscriber lists and working with digitally native brands.
Familiarity with ad spend-driven, direct-response marketing teams.
Strong analytical skills and a data-driven approach.
Klaviyo, Shopify, and Recharge experience ideal
Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws.

Email Marketing Specialist

Key skills