Campaign Execution: Launching and testing paid offers (e.g., micro-guides) to generate leads quickly.
Funnel Development: Building simple funnels that convert leads into hiring clients.
Content Repurposing: Turning our 75-page Offshore Hiring Playbook into high-converting micro-guides and short-form offers.
Email Marketing: Writing and managing high-performing email campaigns (opt-ins, nurture sequences, newsletters, etc.).
Partnerships: Running and tracking newsletter sponsorships and partnership campaigns, including finding new opportunities.
Analysis & Optimization: Tracking metrics, spotting what’s working, and fixing what’s not using GA4, dashboards, and KPIs.

Proven experience building and running full funnels (ads → landing page → nurture → sale), ideally B2B.
Hands-on experience with at least one major ad platform (Meta, LinkedIn, Google).
Ability to build landing pages using ClickFunnels, WordPress, or similar tools.
Strong skills including list management, sequences, and broadcasts (ActiveCampaign experience a plus).
Experience writing or repurposing content for conversion (lead magnets, micro-guides, short-form offers).
Confidence using GA4, dashboards, and KPIs to guide and prioritize work.
Ability to build, launch, and test campaigns without needing a designer or developer.
Bias for speed and action (launch MVPs quickly and iterate).
Recent examples of using AI tools to improve marketing execution.

Bonus Points for:

Marketing Manager/Specialist

Key skills