Study Surfe’s business (brand positioning, business model, services, sales process, strategic objectives, competitors and market).
Plan and operationalize Surfe’s overall marketing strategies (branding, inbound marketing, account-based marketing, content marketing, paid media campaigns, events, etc.).
Execute marketing actions, projects and tasks for Surfe.
Act as Surfe’s brand guardian in day-to-day activities through actions, content, marketing routines and collaboration with other areas.
Plan and execute a content strategy that delivers high funnel traction (growth).
Produce content (text and video) for Surfe.
Develop automations, email marketing, newsletters, posts and landing pages for Surfe.
Monitor, collect data and analyze metrics (social media, websites, landing pages, emails, SEO, automations) and implement improvements.
Track Surfe’s KPIs (sales funnel) and ensure targets are met.
Run tests and experiments focused on improving results.

Certification and strong command of RD Station or another marketing automation tool.
Advanced knowledge of Digital Marketing (SEO, content marketing, ads, social media).
Experience with social networks (Facebook, LinkedIn, Instagram, Twitter, Spotify, YouTube, Pinterest and others).
SEO techniques.
Knowledge of Inbound Marketing.

Digital Marketing Analyst

Key skills