Become the authoritative source on your vertical, including its unique challenges, key features to highlight, competitive solutions, and buyer personas.
Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the vertical, including pricing, packaging, and launch success metrics.
Create compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within the specific vertical market.
Define and create content across the buyer's journey (e.g., case studies, demos, website content, and sales enablement).
Work closely with sales enablement team to provide complete suite of sales tools, including presentations, vertical-specific pitch decks, competitive intelligence, and product demos to equip the Sales and BDR teams.
Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline within the vertical.
Track, analyze, and report on the GTM success metrics, competitive performance, and market penetration within the vertical to inform future product and marketing strategy.

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment.
Proven success in developing and executing go-to-market strategies that drive measurable business results.
Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives.
Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience working cross functionally with Sales and Product teams.

Product Marketing Manager

Key skills