Lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube, and emerging platforms.
Oversee a team responsible for content, community management, and influencer.
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
Foster a culture of creativity, experimentation, accountability, and continuous improvement.
Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.

8–10+ years of experience in social media strategy, content leadership, or digital marketing.
Demonstrated success owning social strategies for challenger brands.
Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
Exceptional people leadership skills with experience managing and growing teams.
A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.

Flexible Vacation, 10 annual Sick Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy
Free subscription to Tinder

Director, Social Media

Key skills