MPF Federal, LLC is seeking a creative and tech-savvy Junior Marketing & Social Media Manager to join their growing team. The role involves developing and executing social media strategies, creating engaging content, and utilizing AI tools to enhance brand presence across digital platforms.
Responsibilities:
- Plan, create, schedule, and publish engaging content across platforms including Instagram, LinkedIn, Facebook, TikTok, and X (Twitter)
- Design on-brand graphics, short-form videos, carousels, and promotional assets using Canva
- Write compelling captions, copy, and marketing materials that align with brand voice and campaign objectives
- Develop and maintain a content calendar to ensure a consistent and strategic posting cadence
- Monitor social channels, engage with followers, respond to comments and messages, and help grow community
- Use AI platforms including ChatGPT, Claude, and others daily to accelerate content creation, ideation, and campaign strategy
- Demonstrate fluency navigating multiple AI platforms beyond basic tools; apply them creatively to real marketing challenges
- Stay current on emerging AI tools and proactively recommend new solutions to improve team output and content quality
- Build and manage marketing automation workflows for social scheduling, posting, and content distribution
- Set up and maintain scheduling tools (e.g., Buffer, Hootsuite, Later, or similar) for consistent and reliable delivery
- Identify opportunities to automate repetitive marketing tasks and improve team operational efficiency
- Assist in building automated reporting dashboards to track campaign KPIs and social media metrics
- Track and report on social media performance including reach, engagement, follower growth, and conversions
- Deliver weekly and monthly performance summaries with clear insights and actionable recommendations
- Use platform analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.) to refine strategy
- Partner with leadership to align social media content with broader marketing goals and ongoing campaigns
- Support paid social campaigns by providing creative assets and copy as needed
- Research industry trends, competitor activity, and audience behavior to keep content relevant and fresh
Requirements:
- Minimum of 5 years of experience in social media management, digital marketing, or a related role. Associates degree or higher is a plus
- Hands-on proficiency with AI tools including ChatGPT and Claude
- Strong working knowledge of Canva for graphic and content design
- Experience with social media scheduling and marketing automation platforms
- Proven ability to create original content written, visual, and short-form video for social media
- Solid understanding of social media best practices, platform algorithms, and audience engagement
- Strong written communication skills with an eye for detail, tone, and brand consistency
- Self-motivated and highly organized; able to manage multiple projects independently in a remote setting
- Comfortable with technology and eager to adopt new digital tools quickly
- Experience with generative search applications and AI-driven SEO or content discovery tools
- Familiarity with email marketing platforms such as Mailchimp, Klaviyo, or similar
- Basic understanding of paid social advertising (Meta Ads, LinkedIn Ads)