Content Creator

Role Overview

• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
• Create platform-native content, including short-form video, visuals, and storytelling posts
• Develop a recognizable and consistent brand presence across social channels
• Experiment with tone, format, and narrative
• Monitor engagement and performance, using insights to refine content direction
• Consult on executive social media strategy
• Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
• Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
• Own promotional content and campaigns to drive attendance and engagement for live webinars
• Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
• Build repeatable webinar series over time
• Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life
• Help define how the Blackthorn brand shows up through content and media across owned channels
• Translate company strategy, product value, and customer insight into clear, compelling narratives
• Apply and evolve brand voice and tone through real-world content
• Bring forward creative ideas, content series, and new formats — and test what resonates
• Develop hypotheses around content formats, narratives, and channels
• Launch experiments with clear goals and success metrics
• Analyze results and turn insights into actionable recommendations
• Help evolve content direction based on real-world performance

Requirements

• 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
• Event industry and/or event technology experience preferred
• Exceptional writing and editing skills, with a portfolio you’re proud of
• Experience creating content across formats (written, social, video)
• Experience using AI tools to support creative workflows
• Strong instincts for voice, tone, and what makes content feel “on brand”
• Curiosity and enthusiasm for experimentation and trying new approaches and technologies
• Ability to balance creativity with performance insights
• Strong collaboration skills and comfort working cross-functionally
• Familiarity with SEO & AEO best practices and content performance metrics

Benefits

• An incredible team of smart and supportive people
• A deep feeling of satisfaction and completion
• Fully remote global team working from home
• Stock options for every employee
• Flexible work week
• $400 office stipend
• Maternity/Paternity leave
• Student loan debt assistance
• Pledge 1%
• time off during the year for helping nonprofits
• Health insurance contribution (if in the US)
• Children's 529 college fund assistance (if in the US)