VP of Marketing

Role Overview

• Operate as a key leader and set strategic long-term Marketing direction, priorities, metrics, goals, and overall roadmap to support Maropost’s growth objectives
• Build and lead a high-performing marketing team across demand gen, content, brand, product marketing, and operations
• Define and lead the marketing AI strategy in alignment with overall business goals
• Develop, activate, and execute multi-channel, integrated campaigns that build brand awareness and generate leads by leveraging digital, email, events, partner, and sales channels
• Oversee the use of generative AI tools (e.g., for content writing, video creation, image generation) to scale content production
• Identify opportunities to leverage AI/ML across the marketing funnel (e.g., customer segmentation, personalization, predictive analytics)
• Implement AI tools for multi-channel attribution, budget allocation, and ROI optimization
• Automate campaign management processes using AI where applicable
• Continuously improve lead-to-customer conversion rates using data-driven insights
• Develop impactful communication channels and support a portfolio of new demand generation tactics
• Develop and manage product launch strategies, go-to-market campaigns, and feature announcements
• Own brand identity, messaging, and positioning to clearly differentiate in a competitive SaaS landscape
• Prepare regular reports and presentations on marketing metrics for the executive team to be delivered weekly, quarterly and annually as part of the company planning and objective setting
• Conduct market analysis and research while monitoring industry trends and competitor activities to identify challenges and opportunities for growth
• Design and review the Marketing department’s budget, and its integration with other components of the company budget

Requirements

• 10+ years of marketing experience with a minimum of 5 years in a senior management role (Senior Director or VP)
• Proven success in B2B SaaS, PLG models, and multi-product global environments, ideally with $80M+ in ARR
• Proven experience integrating AI and machine learning into marketing strategy, operations, or MarTech ecosystems, with a strong understanding of how to apply AI tools for personalization, automation, customer insights, and campaign optimization
• Proven track record of scaling a SaaS or eCommerce business, ideally to $100M+ ARR, through data-driven, multi-channel marketing strategies
• Previous experience or in-depth knowledge of international marketing strategy (NA, APAC, Europe)
• Proven capacity to develop and execute long-term marketing strategies and drive PLG (product led growth)
• Solid knowledge of core marketing channels such as SEO, web analytics, events, PPC etc
• Experience with CRM software and digital marketing tools and techniques – HubSpot is our choice!
• A bias for using data analytics (attribution mindset) in decision making combined with project management skills
• Strategic mindset, with the ability to make impactful decisions
• Bachelor’s degree in marketing, communications, or relevant field

Benefits

• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events