B2B and Channel Marketing Specialist

Role Overview

• Reporting to the Senior Manager, B2B and Channel Marketing, you will be a key player in a team which focuses on the entire value proposition we have for our B2B audience.
• As Specialist, B2B and Channel Marketing, you will be an SME for the B2B audience, working closely with progression and membership marketing teams to drive engagement and progression with Candidates and members at a B2B level while driving progression of the B2B contacts overall.
• Working closely with the sales team, you will also support the Senior Manager in implementing omnichannel marketing campaigns and produce marketing collateral and assets for B2B stakeholders.
• Works with and assists in the creation, delivery and execution of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive certification training.
• Responsible for tracking overall effectiveness of campaigns/projects, recommending appropriate adjustments (media mix and consumer targeting strategies) to improve results based on experience, data, and analytics.
• Uses A/B testing when appropriate.
• Acts as SME within the organization for B2B segments.
• Contributes to projects and campaigns and to creative and analytical brainstorming.
• Ability to manage multiple projects from start to finish, meeting deadlines.
• Experience in copywriting and producing content.
• Collaborates with counterparts in wider marketing team to ensure best practices, sharing of insights and delivery of a positive experience for our audiences.
• Stays informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.
• Ability to understand and translate ISC2’s offerings into value-add propositions.
• Participate and assist in the development and execution of GTM plans and strategies for new, current and updated offerings.
• Assist in measuring effectiveness of marketing programs on an ongoing basis via input and reporting; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies.
• Conduct market, audience and competitive research to identify new industry opportunities.
• Work collaboratively with the team to meet ongoing business objectives.
• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment.
• Miscellaneous duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, or related field preferred.
• 3+ years’ experience planning, managing and executing marketing campaigns, preferably professional development products.
• Marketing experience in one or more of the following: information security, information technology, training and certification programs/organizations or association membership is preferred.
• Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.)
• Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation.
• Salesforce CRM and Marketing Cloud knowledge a plus.

Tech Stack

• Cloud

Benefits

• Up to 10% travel may required.
• Work normal business hours and extended hours when necessary.
• Remain in a stationary position, often standing or sitting for prolonged periods.
• Regular use of office equipment such as a computer/laptop and monitor computer screens.
• May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling.