Design and optimize user-centered website experiences, including corporate websites, landing pages, and eCommerce platforms, with a strong focus on usability, conversion, and visual consistency.
Translate business objectives, marketing strategies, and user needs into effective UX/UI solutions that support lead generation and revenue growth.
Create wireframes, user flows, prototypes, and high-fidelity designs using Figma.
Collaborate closely with marketing strategists, developers, and project managers to ensure designs are feasible, scalable, and aligned with project goals.
Apply UX best practices, usability principles, and accessibility standards across all digital assets.
Design conversion-focused landing pages for B2B campaigns, including lead generation and funnel-based experiences.
Work with developers using HTML, CSS, and JavaScript knowledge to ensure accurate implementation of designs.
Maintain and evolve design systems, style guides, and UI components to ensure brand consistency across projects.
Participate in design reviews and provide constructive feedback to improve overall design quality.
Optimize existing websites and pages based on performance data, user behavior, and feedback.
Support website builds and updates using CMS tools and page builders (including HubSpot, when applicable).
Ensure a high level of attention to detail and quality control across all deliverables.

UX/UI Designer

Key skills