Performance Marketing Specialist
Pakistan
Full Time
2 hours ago
No Sponsorship
Key skills
AndroidiOS
About this role
Role Overview
- Execute and optimize mobile app install campaigns across Meta, Google, and TikTok
- Manage budgets to maximize ROAS and minimize CPI
- Run A/B tests on ad copy, creatives, audiences, and deep linking
- Optimize for post-install events: registrations, purchases, subscriptions, retention
- Use AppsFlyer or similar MMPs to track attribution and analyze user behavior
- Implement deep linking and attribution models
- Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI
- Provide data-driven recommendations to improve performance
- Create mobile-first ad creatives: app preview videos, playable ads, vertical formats
- Analyze creative performance and iterate based on data
- Test and optimize app store assets in coordination with ASO
- Monitor campaigns and make real-time optimizations
- Scale successful campaigns while maintaining efficiency
- Implement SDK integration, conversion tracking, and event mapping
- Stay current with platform updates and privacy changes
Requirements
- 2 to 4 years managing mobile app performance campaigns with proven results
- Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads
- Proficiency with AppsFlyer or similar MMPs
- Understanding of mobile app funnel, user acquisition, and ASO
- Experience with mobile-first content creation (vertical videos, playable ads)
- Familiarity with SDK integration, mobile tracking, and deep linking
- Strong problem-solving skills focused on mobile metrics
- Meta Blueprint or Google Ads certifications preferred
- Experience with iOS and Android app marketing preferred
- Knowledge of mobile privacy frameworks ATT, SKAdNetwork preferred
- Understanding of ASO and mobile retention campaigns preferred
- Experience with Apple Search Ads or other mobile ad platforms preferred
Tech Stack
- Android
- iOS