Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging
Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment
Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest
Generate qualified leads and meetings for the Sales team
Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
Create the sales assets needed to close deals (pitch decks, one-pagers, case studies)
- Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI
Track against core KPIs and objectives, with a clear indication of what works and what doesn’t

Channel experimentation for enterprise buyers
You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.
Customer discovery and positioning
You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
Hands-on execution
You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work.
Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.
Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect

Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!
Company Bonus: We love rewarding our team for their dedication and achievements.
25 Days Holiday + Bank Holidays: You've earned it! Enjoy time off to recharge, explore, and make incredible memories.
Birthday Day Off: Go and celebrate however you like!
Buy up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing
Charity Days: Join us in giving back to the community! We're all about making a difference together.
Enhanced Maternity and Paternity Pay: We've got your back with extra support during this special time.
Bike2Work Scheme: We love an eco-friendly commute!
Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.
Hybrid Working: An agile and autonomous hybrid work environment.
Development Opportunities: Get ready to grow, learn, and make strides in your career!

Head of Commercial B2B Marketing

Key skills