Head of Creative – Digital & Performance

Role Overview

We have an exciting opportunity for a Head of Digital & Performance Creative to join the Creative team.****Our newly-formed Digital & Performance Creative team is where brand storytelling meets data-driven delivery. We bring together design, copy and motion specialists who live and breathe digital culture to create content that audiences love and that drives measurable results. This is the team rewriting what a broadcaster’s creative studio can be — agile, experimental, and audience-obsessed.****As Head of Digital & Performance Creative, you will lead a newly established team transforming how UKTV shows up in the digital world. This role is pivotal to delivering our digital-first ambition — combining creative leadership with a deep understanding of martech, performance marketing, automation and AI.****You’ll bring a creative mindset rooted in strategic thinking: connecting brand storytelling with measurable performance outcomes, and ensuring “digital” never means “disposable.” Working across planning, activation, innovation and reporting, you’ll identify and unlock new opportunities for UKTV. You will be the bridge between creativity and performance, strategy and execution, data and design. You’ll set the standard for innovative, insight-led, high-performing content across all platforms — from social and paid video to display and CTV.****As part of the senior creative leadership team, you’ll champion a culture of innovation, experimentation and continuous improvement — building a team that produces creative work that not only looks great but performs brilliantly. This role demands a leader who understands how to leverage digital-first thinking to build brand awareness and drive consideration — landing our brand, being audience-first and turning audiences into fans **

Requirements

Experience

• Proven experience of building and leading multi-disciplinary digital creative teams, including setting direction, developing talent, pitching and presentation to senior stakeholders, managing performance and fostering an inclusive, high-energy culture
• Proven experience leading digital creative teams, with a strong grasp of the nuances of marketing content rather than products — ideally gained in entertainment, media or other fast-paced digital-first brands.
• A track record of producing and directing standout creative that also delivers measurable results.
• Deep understanding of digital content formats, social algorithms, performance platforms (Reddit, Meta, TikTok, YouTube, Google), and how to build for them.
• Familiarity with martech stacks, personalisation platforms, DCO, and AI tools in a content production context.
• Experience working with media, data, and marketing teams to translate strategy into creative.
• Experience introducing new tools, workflows or technologies to improve creative output.

Knowledge skills & personal qualities

• Inspirational leader who builds trust, clarity and ambition across a team.
• Deep understanding of creative effectiveness — what makes content work, how to test it, and how to evolve ideas without losing emotional punch.
• Bravery in concepting and iteration — a willingness to try, test, learn and try again.
• Commitment to brand consistency — ensuring every piece of work reflects UKTV’s tone of voice and personality while still allowing creative ideas to shine.
• Strong conceptual thinker with commercial and performance acumen.
• Energised by innovation, new technologies, and the evolving media and content landscape.
• Excellent communicator who can confidently present to senior stakeholders, challenge constructively, and foster strong cross-functional collaboration.
• Highly organised with the ability to manage competing priorities while building toward long-term transformation.
• Passionate about entertainment, storytelling, audiences and unlocking the full potential of content.

Leadership**Please see the attached document called How We Lead Capabilities.

Benefits

This is a new, high-profile team within UKTV’s Creative, Design & Production department. You’ll be part of the senior creative leadership group reporting directly to the Director of Creative, Design and Production, working closely with marketing, media and data to bring our brand to life across every platform. The team is in build mode, so there’s real opportunity to shape its culture, processes and priorities from the ground up. Current projects include U performance campaigns, modular creative systems for our channel brands, and piloting AI/automation tools to accelerate production.****