Product Marketing Associate

Role Overview

• Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolio
• Support and help evolve our Shopper Voice and Customer Advocacy research programs
• Bring a genuine Gen Z consumer perspective to how we frame problems, develop messaging, and evaluate product experiences
• Use AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans
• Own product marketing for a defined set of products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
• Define positioning and messaging for your products grounded in behavioral data and user research
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Treat everything as a test. Whether you're launching something new or optimizing something existing, you should always be designing for learning, monitoring results, and iterating based on what the data tells you
• Work closely with Product Managers and Marketing Communications on every product you touch. These are your primary partners for testing, launching, and improving
• Navigate across Product, Engineering, Data, Design, and Marketing to move work forward
• Adapt priorities quickly as business needs shift
• Contribute to team documentation so insights and learnings can be shared cross-teams

Requirements

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field. Recent graduates are encouraged to apply. Internships, co-ops, and class projects count
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
• Clear, concise communicator who can turn complexity into a sharp insight or recommendation
• Curious about AI tools and eager to use them to work smarter. Bonus if you're already using them regularly.