Own product marketing for a defined set of products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale.
Define positioning and messaging for your products grounded in behavioral data and user research.
Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels.
Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities.
Treat everything as a test, designing for learning, monitoring results, and iterating based on what the data tells you.
Work closely with Product Managers and Marketing Communications on every product you touch.

0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field.
Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results.
Clear, concise communicator who can turn complexity into a sharp insight or recommendation.
Curious about AI tools and eager to use them to work smarter. Bonus if you're already using them regularly.
Nice to Have: Consumer-facing or mobile product experience, familiarity with user research methodologies, NPS analysis, or customer interview programs, experience with lifecycle messaging, in-product copy, or Braze (or similar), background in fintech, subscriptions, or marketplace businesses.

Product Marketing Associate

Key skills