About this role

Own the end-to-end organic social and content marketing strategy across all platforms.
Define and evolve Bask & Lather’s social content framework.
Serve as the steward of brand voice, tone, and point of view across every social touchpoint.
Lead ideation, planning, and execution of social-first campaigns, launches, and key moments.
Set creative direction for short-form video, reels, static, and live content.
Own community engagement strategy and standards across all platforms.
Own organic influencer and creator strategy from sourcing through execution and analysis.
Lead, mentor, and set standards for the social team.

5+ years of social media and content marketing experience for consumer, beauty, lifestyle, or cultural brands.
Demonstrated success leading organic social strategy with measurable impact.
Strong portfolio showing campaign-level thinking, storytelling, and creative direction.
Experience working closely with founders or senior leadership preferred.
Proven ability to develop brand narratives and campaign storytelling.
Excellent copy instincts and visual judgment.
Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.

Senior Social Media, Content Marketing Manager

Key skills