Lead the strategy, vision, and commercial success of a product range, working closely with international R&D, technical, and sales teams
Define and champion product vision, strategy, and lifecycle
Collect and analyze market insights: customer feedback, user research, competitive analysis, performance data, and pricing
Build business cases and contribute to product strategy alongside leadership
Prioritize product development in partnership with Product Managers and R&D teams
Clearly communicate product vision to internal teams and stakeholders
Translate business needs and priorities into actionable requirements for technical teams
Contribute to ideation and validation of product-market fit
Collaborate with global and regional marketing and sales teams to drive product success
Create product materials and train sales teams on new features and launches
Build and execute launch plans and go-to-market strategies
Ensure brand consistency and positioning across all markets
Identify growth opportunities and refine targeting strategies
Measure product adoption and the effectiveness of commercial initiatives
Work closely with customers and Key Opinion Leaders (KOLs) to gather insights and fuel innovation

You hold a BS/MS degree in Marketing, Business, or a related field
You have a solid understanding of software development, digital products, or SaaS solutions
You are familiar with the dental and/or orthodontic industry
You have experience working in an international, matrixed scale-up environment
You are adaptable, curious, and committed to continuous learning
You are fluent in English and French (minimum C1 level)
Experience in the orthodontics, dental or medical technology field

Product Marketing Manager

Key skills