Senior Manager, Commercial Enablement

Role Overview

• Drive execution and continuous improvement of core commercial platforms, including Salesforce, Marketing Cloud Account Engagement, Marketing Cloud Engagement, Contract Lifecycle Management (CLM), and related tools
• Translate strategic roadmap priorities into executable plans, timelines, and outcomes for U.S. teams
• Identify system, workflow, and integration improvements to enhance usability, efficiency, and commercial impact
• Lead strategic direction for platform enhancements, aligning priorities across IT, vendors, and business stakeholders
• Own and optimize end-to-end lead management processes, ensuring alignment between marketing, sales, and global standards
• Lead cross‑functional alignment with Sales, Marketing, and Commercial Excellence to design, optimize, and govern omnichannel orchestration strategies
• Drive standardization of intake, segmentation, campaign execution, and performance measurement processes
• Drive enterprise visibility into commercial performance by defining reporting standards, automating insights delivery, and aligning KPIs across functions
• Partner with Data Transformation and Analytics teams to operationalize dashboards, segmentation frameworks, and campaign analytics
• Identify data quality, integration, or governance gaps and drive resolution in collaboration with IT and data owners
• Enable actionable insights for sales and marketing teams to improve targeting, engagement, and follow-through
• Support and enforce governance frameworks for digital platforms, ensuring compliance, scalability, and consistency with global standards
• Lead change management activities for assigned initiatives, including stakeholder engagement, communications, and readiness planning
• Partner with Commercial Enablement and Training teams to ensure platforms are operationally ready for rollout and adoption
• Execute approved AI, automation, and innovation initiatives in alignment with global strategy
• Lead U.S. pilots or proofs-of-concept for emerging capabilities, supporting evaluation and scale decisions
• Continuously identify opportunities to improve operational efficiency, customer experience, and system performance
• Act as a primary execution partner between U.S. Commercial teams, IT, Data, and Global program teams
• Represent U.S. execution needs in global working sessions and initiative forums
• Proactively surface risks, dependencies, and escalation items to leadership with recommended paths forward
• Monitor delivery quality, timelines, and outcomes; support budget tracking and forecasting activities
• Ensure deliverables meet business, technical, and compliance requirements

Requirements

• Bachelor’s degree (focus in Marketing, Communication, Advertising, or digital applications preferred)
• 10+ years related experience with a minimum of 5 years’ experience with digital, informatics, and/or healthcare technology
• Experience working in a highly regulated industry (i.e., pharmaceuticals, life sciences, finance, insurance, banking)
• Excellent organizational skills accompanied with strong project management, and planning skills
• Experience collaborating with digital marketing to establish user requirements
• Strong analytical skills in Digital Marketing, Ecommerce & digital optimization
• Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors
• Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager
• Able to manage and prioritize multiple complex projects with demonstrated time management skills
• Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment
• Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude
• Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information
• Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment
• Ability to work flexible hours and weekends to meet business/customer needs.

Tech Stack

• AEM
• Cloud
• ERP
• SFDC

Benefits

• Medical, dental, and vision coverage
• Life insurance
• Disability insurance
• 401K with company contribution
• Wellness program