Create compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goals
Produce a broad range of deliverables, including landing page content, scripts, emails, ads, in-app messaging, social copy, video scripts, and other formats as needed.
Collaborate with the marketing team to understand product messaging and brand values
Collaborate with the creative team to bring concepts to life
Interpret creative briefs to understand project requirements as the basis for your work
Support establishing documentation and organization of product marketing guidelines
Requirements
7+ years of marketing copywriting experience in a B2C environment
Range of writing: email, in-app messaging, paid ads, landing pages, visual copy, and other short-form content
Track record refining product core messaging alongside creative assets
Highly organized with complex messaging, audiences, and templates
Experience with conversion copywriting
Experience collaborating cross-functionally and delivering on briefs
True self-starter with the ability to adapt and pivot when needed