Deliver culinary expertise and sales support to National and Regional Chains, Contract Accounts, Local Markets, C-Stores, and Retail In Store Bakeries (ISB)
Build and maintain chef-to-chef relationships to influence customer decisions and drive product usage
Development of Cakes & desserts focused on customer Strategic plans and market trends
Actively sell targeted Rich’s products to support strategic growth objectives
Plan, develop, and deliver training programs on Rich’s portfolio for both internal teams and external customers
Partner with Sales Managers to align culinary strategy with solution selling and support menu management initiatives, including LTOs
Lead the product customization process to meet specific customer needs
Support Rich’s presence at customer trade shows, food shows, and industry events
Co-create market
and customer-specific menu solutions to drive innovation and differentiation
Provide internal and external culinary training on Rich’s food products
Collaborate with marketing to develop recipes, menus, and culinary content that support product campaigns

Culinary degree strongly preferred – Baking and Pastry Arts Management desired
Minimum 3-5 years of experience in the Bakery / food industry, preferably within a foodservice manufacturer
Strong cake decorating and baking experience
Strong understanding of culinary arts, menu applications, and current industry trends
Strong grasp of consumer behaviors, customer needs, competitive landscape, and industry trends
Able to conduct market analysis to inform strategy
Skilled in managing and building strong customer relationships
Understanding of margin management, basic analytical skills, and sales budget development
Strong written and verbal communication skills, including the ability to deliver compelling presentations and training sessions to both internal and external audiences
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
Experience with digital platforms (e.g., social media tools) to support culinary storytelling and sales enablement
Up to 20% travel required for customer support, training, and industry event participation

Culinary Manager

Key skills