Senior Director, Product and Content Marketing

Role Overview

• Own and actively build, test, and evolve the company’s product and solution positioning—turning strategy into clear sales talk tracks, pitch narratives, and proof points that work in live deals.
• Create and scale an AI-driven content and messaging engine across the buyer journey—writing executive narratives, product stories, sales decks, and enablement assets that directly support pipeline and revenue.
• Define and drive go-to-market strategy for product launches, new segments, and key initiatives, partnering closely with Sales, Product, Enablement, and Growth Marketing to ensure alignment, consistency, and impact.
• Translate complex product capabilities into clear, persuasive narratives that resonate with enterprise buyers (CFOs, CIOs, GCs, and legal ops leaders) and accelerate sales cycles.
• Serve as the owner of all core messaging assets — including pitch decks, battlecards, solution briefs, demo narratives — ensuring consistency, clarity, and relevance across functions and channels.
• Act as a direct extension of the Sales team—supporting priority deals with custom narratives, decks, ROI framing, and 1:1 enablement as needed.
• Manage a small high-performing team, while personally owning and delivering critical messaging, enablement, and narrative assets.
• Build and produce a performance-driven content engine across high-impact decks, and talk tracks, website, social media, paid campaigns, live events, and webinars, leveraging AI tools and automation platforms to accelerate content production, personalization, and campaign iteration at scale.
• Operationalize feedback loops by embedding product marketing into win/loss analysis, pipeline reviews, field interviews, and customer research to drive ongoing refinement of positioning and strategy.
• Act as a key voice in competitive strategy, customer segmentation, and persona development, using insights to influence product roadmap, campaign focus, and market expansion priorities.
• Serve as the internal expert for sales and product on our buyer, product roadmap, competitive positioning, and more – you will be the trusted resource.
• Be proactive in identifying and delivering must-win market opportunities, breakthrough content, owned data.
• Build strong relationships with customers to conduct research, learn feedback, build market advocates.
• Build an insights engine to educate the business on market momentum, customer insights, competitive updates, and more.
• Represent the voice of the market at the leadership table, advocating for customer needs and ensuring our messaging aligns with business goals, market dynamics, and growth strategy.
• Perform other duties as assigned to support departmental and company objectives.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field required, or equivalent experience.
• 9–12 years of experience in B2B SaaS product marketing or GTM leadership, with a strong track record of leading strategic messaging, sales enablement, and content strategy and execution at scale.
• An AI-first mindset, with proven experience experimenting and delivering scale through AI agents, tooling, synthetic research and content development.
• Proven experience developing compelling positioning and narratives for complex enterprise solutions, particularly in multi-stakeholder, long-cycle sales environments – and then translating that into content and copy across multiple channels, including website, pitch decks, campaigns, social media, and events.
• You are comfortable writing, building, and iterating content yourself—including decks, messaging, and enablement—without relying on large teams or long timelines.
• High level of business acumen and understanding how Product Marketing must deliver on business goals and how to connect teams and align functions to drive customer acquisition and retention.
• You see Sales success as your success and are motivated by revenue impact. Strong collaboration with Sales and Sales Ops functions — you’ve driven sales performance by co-owning pipeline goals, joining customer calls, and leading enterprise enablement strategies.
• You thrive in PE-backed environments where expectations are high and timelines are compressed.
• Thrives in fast-paced, high-change environments; highly autonomous, intellectually curious, and strategic by nature.
• Bonus: Experience in legal tech, fintech, enterprise SaaS, or professional services; track record of marketing to CFOs, CIOs, GCs, or other executive buyers.
• Ability to travel up <10% as business needs require.
• Role requires the following physical capacity: Sedentary: primarily desk/computer work.
• Must be legally authorized to work in the United States; Elite does not provide employment sponsorship for this position.

Benefits

• Competitive Compensation Package ($172,400
• $215,500 base salary + variable component)
• Comprehensive Healthcare Coverage (Health, Dental, Vision)
• Retirement Savings Plan with an Employer Contribution
• Professional Development Opportunities
• Time Off
• Wellness Initiatives
• Employee Assistance Program
• Generous Global Parental Leave
• Calm, free premium subscription
• Employee Discount Program