Define and establish Delinea’s “voice” and writing style, ensuring consistency across all external channels.
Own content strategy and editorial direction aligned to ICP, personas, use cases, and GTM priorities. Build content programs that drive measurable outcomes across the funnel: From awareness to consideration to evaluation to conversion.
Lead flagship narratives: pillar pages, POV/positioning, category thought leadership, research, and executive content.
Partner with Demand Gen to create campaign content that increases account engagement and meetings. Utilize internal and external resources to create a range of content formats that answer buyer questions, including blogs, whitepapers, case studies, videos, and more.
Partner with Product Marketing to translate technical capabilities into clear messaging and high-converting assets.
Deliver sales enablement content that supports pipeline progression: battlecards, competitive pages, solution briefs, case studies, decks, talk tracks.
Build a scalable production system: editorial calendar, briefs, SME review, brand voice, compliance/legal workflows, and repurposing.
Measure performance and optimize: attribution, content-to-pipeline analysis, conversion rates, and content refresh strategy.
Manage and mentor a team (plus agencies/freelancers), setting quality standards and operational cadence.

8–12+ years in content marketing (with 3–5+ years leading teams), ideally in B2B enterprise SaaS.
Track record driving pipeline impact, not just engagement—comfortable with attribution and funnel metrics.
Strong editorial leadership: positioning, storytelling, executive-level writing, and sharp messaging instincts.
Experience creating content for complex buyers and buying groups (e.g., security/IT/ops/compliance).
Proven cross-functional partner with Demand Gen, Product Marketing, Sales, and Customer teams.
Operational excellence: can run a content calendar, manage SMEs, and ship consistently.
Comfortable managing budgets and external resources (agencies, freelancers, vendors).
Self-starter who thrives in a dynamic environment, with a collaborative mindset and strong organizational skills.

Director, Content Marketing

Key skills